001 | PUSH PUSH(2024)

WhatsApp x Modern Arts | Art Direction, Branding, Title Sequence, Motion Graphics, Logo Design. | Creative Direction: Adam Groves (Modern Arts), Direcror: J.M. Harper, Photography: ash narod.

Client
Modern Arts/WhatsApp

Year
2024

After his victory in Silverstone, we invited 7-time world champion Lewis Hamilton of Mercedes-AMG PETRONAS F1 Team to sit down with a few teens to share the lessons that he’s learned on his journey.

From issues in school with dyslexia, escaping through go-karting, finding his place on the global stage and fighting back to the top after a 945-day drought, he reminds us that no matter where you’re trying to go, you’ll get there if you go together.

Presented by WhatsApp.

Early-stage experimental designs, including key art and experiential graphics.